I am yanking this straight out of Seth Godin’s book "Tribes" I am a huge fan of his stuff.
The quote is from page 92. Steve Ballmer, CEO of Microsoft, said, "Google’s not a real company. It’s a house of cards." He also said, "there can’t be any more deep technology in Facebook than what dozens of people could write in a couple of years. That’s for sure."
Funny because Microsoft is playing catch up to Google.
Two big examples…
One- BING. (B.ecause I.t’s N-ot G.oogle)
Two- It is now giving away windows 10.
(you’ll note that Google has given away it’s service for a while now…gmail, analytics and google’s search….you know)
FYI: My fishtank blog is on google’s blogger platform as well.
What this means to your business is easy. Expect the unexpected and don’t rule out that wild idea that the competitor is doing. Don’t stick to the norm. Bust out and do something wild. You might fall, or you might have a huge hit!
Ever heard of Big Ass Fans? How can you not love it? Do some people hate their name, sure. But way more people love it then hate it.
Risks aren’t easy, but the reward is worth the nervousness you have before.
On a Green Thumb note. I was pretty nervous the first time I ever painted my thumb green for a networking event. Do you have any idea how many people LOVED it? I had one lady buy from me the next day cause of it. Do you know how many haters I have encountered with my Green Thumb.
ONE.
Do you think I give a rats about the one guy who negatively commented on it? Heck no. I got people who demand it now and feel let down when i don’t have it!
Take a risk, do something out of the norm. Do something wow… Or something Green WOW . 
It might work.
Tags: Dustin Wunderlich, Internet Marketing Lexington KY, Seth Godin
