Today for the second time I heard about the search engine package that a certain phone book is offering.

Funny; companies that killed it for so long by killing trees and printing phonebooks are now trying to morph into the media that is slowly killing them.

The best part of it is that they aren’t even doing it the right way. Pay Per Click. Please, PPC is slowly churning out less and less of an ROI.

Here is the part that gets me. They are selling this with out any sort of keyword research. They are apparently signing people up for keywords that I doubt get any traffic. Fraud clicks and all.

I guess its a good business model though…"sign up for this for X a month, then pay us every month."

I used play that game. I sold leads, people bought the leads. When they were done with the leads, they bought more from me. Similar cycle… good for the seller, the buyer, not so much.

I got smart though. I learned how to make my own leads. Now I spend what little extra cheddar I have on juicing one of my original plants in the, "green house" Now I sell the fruits of it.

We don’t mess with PPC  much.   But honestly, who clicks on the side ads anyways? Do you click on the poorly targeted-obviously a national chain ad on the side of a Google search.

No?

Oh, me neither.

Sadly I’m only one man and can’t hope to stop everyone who is wasting there money on Pay Per click here in town.

If only I had an army of salesmen like the phone book companies…