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Seth Godin explains Intrawest and my love of Snowboarding at Snowshoe WV

Monday, March 22nd, 2010 by Dustin

Seth Godin officially has my attention now until I can read every book he has published. I’m through about 3 of around 11.

In, "All Marketers are Liars" page 160.

He doesn’t even mention Snowshoe, but I get it now.

You see, he tells of how Intrawest is planning on building a "100 year old French Village" in the Alps.

Why would Intra west want to do that? Because it will be awesome that’s why. Because people would talk about it. People would remark about it. It would be "Remark-able" It would flourish from the word of mouth attention.

Snowshoe is also owned by Intrawest. Snowshoe is where I hide. I love it. I can hop in my crappy car and be there in 6 hours.

This 100 year old village made me think about my love for Snowshoe. Why do I love it so much?
Is it because it is the best snowboarding in the Mid-Atlantic? kinda.

But, I could go to perfect north for the day and travel only an hour and a half. Less travel and its way cheaper.

What about Wisp? My buddy Travis lives in Morgantown WV. I can crash at his place and rob his fridge too.. SAME DISTANCE as Snowshoe. Way less cost and a buddy to ride with

Here’s what it is with Snowshoe. Snowshoe/Intrawest do it right.

1. Snowshoe is on top of the mountain. That alone makes it just plain cool, everywhere you look- Killer Views
2. Snowshoe has a town on top of the mountain. You feel like you are, "king of the mountain"
3. Snowshoe has high speed lifts and groomers from out west. (people who know how to make it perfect condition)

It’s the full package. Do I pay a premium? Yeah, do I care? NOPE!

Do I tell everyone I know about my love for Snowshoe? Yep…(Rats they’ve got me!)

..brilliant marketing

Seth Godin has the longest running business blog on the web . You should check it out sometime….

Here’s me hitting a jump….

Tags: Dustin Wunderlich, Marketing lexington. SEO lexington ky, Seth Godin
Posted in Rant, Uncategorized, Youtube Videos, dustin, good books | No Comments »

What you should know about Microsoft and your business.

Monday, March 8th, 2010 by Dustin

I am yanking this straight out of Seth Godin’s book "Tribes" I am a huge fan of his stuff.

The quote is from page 92. Steve Ballmer, CEO of Microsoft, said, "Google’s not a real company. It’s a house of cards." He also said, "there can’t be any more deep technology in Facebook than what dozens of people could write in a couple of years. That’s for sure."

Funny because Microsoft is playing catch up to Google.

Two big examples…
One- BING. (B.ecause I.t’s N-ot G.oogle)
Two- It is now giving away windows 10.

(you’ll note that Google has given away it’s service for a while now…gmail, analytics and google’s search….you know)

FYI: My fishtank blog is on google’s blogger platform as well.

What this means to your business is easy. Expect the unexpected and don’t rule out that wild idea that the competitor is doing. Don’t stick to the norm. Bust out and do something wild. You might fall, or you might have a huge hit!

Ever heard of Big Ass Fans? How can you not love it? Do some people hate their name, sure. But way more people love it then hate it.

Risks aren’t easy, but the reward is worth the nervousness you have before.

On a Green Thumb note. I was pretty nervous the first time I ever painted my thumb green for a networking event. Do you have any idea how many people LOVED it? I had one lady buy from me the next day cause of it. Do you know how many haters I have encountered with my Green Thumb.

ONE.

Do you think I give a rats about the one guy who negatively commented on it? Heck no. I got people who demand it now and feel let down when i don’t have it!

Take a risk, do something out of the norm. Do something wow… Or something Green WOW .