This email made my day today around 3pm. If you are in it for the money you’ve got it all wrong, this type of feed back is why Les and I play the game.

Details of how this went down coming in a video clip testimonial soon. (sadly/fortunately Fran was busy to day)

They ended up selling a balloon arch for this event to a guy at google who did a google search and found them!

Thanks for sharing Fran…we love hearing it! and we take a hint;)

–unaltered email

Hi, Dustin,

Johnathan and I wanted to let you know that your SEO optimization (“name-planting”) helped us land a balloon decorating job for Google!

Doodle4Google ( is a nation-wide contest for school children grades K – 12. The students submit a Google logo altered to reflect the theme, “If I could do anything, I would…” A panel of judges selects 40 regional finalists – and Emily Caudill, age 15, from Williamstown Jr / Sr High School, Williamstown, KY is one of them!

As a regional finalist she wins a trip to New York City and a chance to win a $15,000 scholarship plus $25,000 for her school, plus have her logo displayed on Google’s home page on May 27!

But the $15,000 scholarship and $25,000 for her school will only happen if we vote for Emily. Doodle4Google now allows the public to vote on their favorite regional finalist. So, I’m letting everyone I know (hint hint – GREAT Green Thumb blog entry and e-mail to customers!) about the contest and our Kentucky winner, and asking them to vote for Emily!

I’ve attached Emily’s prize-winning design. So, go to , click on Grades 7-9, and vote for Emily’s Region 7 “The Chemistry of the World” entry!

PS – The Google video of last year’s contest is a good example of a video summary, probably what you are trying to get other customers to do. Check it out.

Fran Pinczewski, Event Manager
Lighter Than Air, Inc.
881 Newtown Pike
Lexington, KY 40511

(859) 272-7777 phone
(859) 233-4447 fax


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